Revi Haviv · Compass New Hope · Revi Design Studio

Marketing
Proposal

A simple, flexible plan to bring in more buyers and sellers — built around one retainer, with clear goals.

Prepared by
Rook Media
Year
2026
01 / 09

The Retainer

The whole plan runs on one flexible retainer of hours.

You get a block of hours each month. You direct where they go. We shift as your needs change — more SEO one month, more video the next.

One pool. One invoice. No silos.

How it works

Everything draws from the same retainer. You decide the mix. We track hours monthly and roll over unused hours up to 6 months.

Your RetainerFlexible Hours
SEO
Website Updates
Design Studio Site
Ad Hoc Requests
Video Uploads
Custom AI Tools
Automations

Pricing

Pick a size. Change it any time.

CURRENT (STARTER)
$2,000
19 hrs
Recommended
Standard
$4,000
40 hrs
Plus
$6,175
65 hrs
Ongoing
$9,000
100 hrs

Hours are tracked monthly and roll over up to 6 months. 

Why this matters

The hourly rate goes down as the retainer gets larger. I recommended 40 hours to stay cost effective and have to refill less since our workload is increasing.

02 / 09

The Website

Every ad needs a strong page to land on. These are the pages we build out of the gate — especially for ads. We keep building more landing pages as we go.

Ad
Landing Page
Lead in CRM
Built
Home Valuation

The main seller tool. Visitors get an instant home-value range, then we capture their info. Where seller ads land.

Built
Testimonials & Press

Proof page — reviews, client stories, and national press features that build trust.

Build First
Sell With Revi

Explains how Revi sells luxury homes (design, staging, private listings). Where serious sellers convert.

Build First
Moving to New Hope

A buyer guide for people relocating from NYC and Philadelphia — towns, commutes, what budgets buy. Where buyer ads land.

Build First
Luxury Listings / Featured Homes

Browsable luxury listings with inquiry forms. The second landing spot for buyer ads.

Build First
Design Studio Consultation

On the Design Studio site. Captures interior design and staging leads.

Build First
Living in New Hope

The big SEO guide that helps Revi rank and get quoted by AI tools. Feeds the buyer funnel.

Phase Two
Luxury Market Report

A monthly local market report to grow an email list — added once steady lead flow exists.

These pages are built before ads scale. We add more landing pages over time as campaigns and audiences call for them.

03 / 09

SEO & AI Search

For now, SEO falls under your retainer hours — not a separate fee.

About 10–15 hours a month to start. Flexible. We can dial it up or down based on what you see.

What we do each month

  • Google Business Profile
  • Reviews & reputation
  • Content & on-page SEO
  • Technical SEO
  • AI search (GEO) — getting Revi quoted by ChatGPT and others
  • Monthly reporting

A note on AI: tools like ChatGPT don't publish rankings. So we track mentions, citations, and how often Revi shows up in AI answers.

Goal

Climb to page one for key local searches — and become a source AI tools quote. Measured monthly.

04 / 09

Google Ads

We split the first month evenly between sellers and buyers. A clean 30-day market test.

Then we move budget to the side that performs.

Management

$1,500 / mo

Flat up to $15K spend, then 10% — capped at $3,500.

Recommended Spend

$3,000–5,000 / mo
50% Sellers
  • "What's my home worth"
  • "Sell my house"
→ Home value form
50% Buyers
  • Luxury searches
  • Waterfront listings
  • Relocation
→ Listings & inquiry
After 30 days, shift budget to the winner.
Goal

Find the best lead source in 30 days. Then deliver quality leads at $120 or less by month 6.

05 / 09

Meta Ads — Facebook & Instagram

Two simple paths: listings for buyers, "what's your home worth" for sellers.

Both feed into a landing page, then a lead form.

Management

$1,500 / mo

Same structure as Google.

Starting Spend

~$1,200 / mo

Enough to test 2 audiences.

Listing Ads
Buyers
Lead form
Landing page → Lead
Seller Ads
Home value
Lead form
Landing page → Lead
Test 3–6 audiences
Find 1–2 winners

Listing ads

Carousel ads — neighborhood, price, beds/baths. No address. "Get more info" form.

Seller ads

"What's your home worth" prompts. Colder leads — but they work. A needle in a haystack, found often enough.

A note on targeting

Home ads can't target by wealth or neighborhood (fair-housing rules). So we set a map radius and let Meta find who actually converts.

Audience math: ~$600/month per audience × 2 audiences, tested over 3–6 weeks.

Goal

Find 1–2 winning audiences in the first 6 weeks. Then deliver steady leads.

06 / 09

Other Channels

Optional. Not recommended yet. Worth knowing about.

Local Services Ads
~$750 / mo

Pay-per-lead with a 'Google Screened' badge at the top of search. Modest volume in a small market. Worth adding once the core program runs.

TikTok
Revisit later

Same idea as Meta but lower conversion for luxury right now. Worth a second look in 12 months.

Bing Ads
Extra reach

Cheap. Low priority. Available as added reach if you want it.

07 / 09

What We Recommend

The Build

40-hr retainer
Bucket of hours, billed as used
$4,000
Google management
$1,500 / mo + ad spend
$1,500
Meta management
$1,500 / mo + ad spend
$1,500
Total
$3,000 / mo
Plus $4,000 retainer (bucket of hours) and ad spend ~$4,800–6,800.
A leaner start: the 19-hr retainer — about $5,000 to start, then $3,000 / mo plus ad spend.

Why it pays

One extra luxury sale is roughly $50,000–60,000 in commission. The plan pays for itself on the first one.

08 / 09

Timeline

1
Weeks 1–2
Setup
  • · Tracking & CRM
  • · Creative review
  • · Account access
2
Weeks 2–6
Build & Launch
  • · Google & Meta live
  • · SEO foundations
  • · Landing pages
3
Weeks 6–8
Grow
  • · Shift budgets
  • · Scale winners
  • · Monthly reporting
09 / 09

Questions to Align On

  1. 01Target areas & zip codes — New Hope 18938, Solebury, Lambertville, Doylestown, Newtown, Upper Makefield.
  2. 02Starting budgets for Google and Meta.
  3. 03Where leads go — CRM and instant notification.
  4. 04Phone and call tracking setup.
  5. 05Creative handoff — photos, video, copy.